If you’re anything like the average business owner we talk to, then you probably don’t think much about maintaining your website – but you really should; here’s why.
The true impact of a good website that does its job well, and ranks, has grown exponentially in importance in recent years.
The fact is today’s websites do much more than those of just a few years ago.
The Mobile Web
Modern sites are built to take advantage of the mobile web – right out of the box, with sites built to be responsive and display correctly on all modern devices – from smartphones to tablets to desktops and more!
The Local Customer
Sites built today have on-page search engine optimization (SEO) done on them from day one, ensuring that as time passes and more and more content is published, the site will rank and attract customers through organic search.
Search has changed in recent years, with local businesses getting more attention than in the past, making it easier for local customers, particularly mobile ones, to find the businesses they need to when out and about.
Plugins & Integrations
Today’s web powers a vast array of software, software which is increasingly integrated into the business’s website for use in important, even vital, business functions.
With a quality WordPress Website, your business can run systems such as Keap, a marketing automation system, collecting prospect data, and form submissions, automating email marketing, and even powering website personalization – right from the website.
Another marketing automation system Growmatik is a plugin that directly plugs into WP websites, offering native marketing automation capabilities and personalization capabilities right on the website.
Other SaaS systems for syndicating social media posts and integrating social media and other third-party widgets exist – the fact is, it’s virtually limitless, and there are thousands of WP Plugins too!
Hosting Advantages & Speed
Old websites are slow websites, almost inherently, and if you haven’t upgraded or changed hosting providers, you may have poor hosting too – sorry.
If you want to see how good or bad your site is doing in terms of its speed ratings, see what Google says at this link:
https://pagespeed.web.dev/
If you check our website out, you’ll notice we score nearly perfect – we’re ONLY 99.8% (Yes we are bragging here, but just a little bit!) so, not perfect 😉
The reason a good Page Speed rating is important is that, according to Google, there is a penalty for slow desktop and mobile load times because users tend to leave sites if they load slowly; Google grants an advantage to those with fast load times – it’s that simple.
Old, obsolete sites are harder for modern internet spiders to crawl, as well as slow to be crawled and error-prone.
Old sites are also composed of – old code and old code is prone to exploits and hacks, slow load times and errors, and, of course, simple obsolescence itself.
Old Design
Modern computers and devices are increasingly using 4K and Retina displays.
As time marches on, this trend will continue to rise, and if you are left in the old HD or even SD world design-wise with your site, you will definitely have a disadvantage.
4K and Retina displays pack more pixels into the same square footage of screen space.
This means that old lower-resolution images may appear blurry and pixelated if scaled up to fit the same relative sizes, and sites may appear narrow and skinny or distorted in other ways.
What should you do?
The solution to all of this, of course, is to have a modern, future-proofed website constructed for your business.
A modern website isn’t a cost; it’s an investment; as trends of recent history have shown, businesses must adapt in all ways they can to compete and win against a changing technological and economic backdrop, and a good website can help them do that.
To learn what it is we can do to help build you the website your business needs to compete and win, visit the link below, and we’ll be in touch.